Outsource Marketing was founded in 1997 as a better way for companies to get their marketing done. The company offers a marketing department for companies that don't have one, and more strategic and creative horsepower for those that do.

The company pioneered the concept of marketing outsourcing and serves clients throughout the country representing an array of industries. 

Outsource Marketing helps businesses launch new products, services or companies; meet business and seasonal cycles; pursue under-served niches in the marketplace—or may serve as a client's ongoing marketing department.

The company provides a full spectrum of marketing services, offering a "balanced, not biased" approach to marketing. Since the company is equally represented in all key marketing disciplines it has no vested interest in promoting one medium over another (for instance advertising over public relations).

Outsource Marketing directs all these disciplines internally, resulting in better integration of all marketing communications, a dramatic reduction in complexity, and simplified billing.

Outsource Marketing's model responds to several current business trends:

• Outsourcing non-core practices. Companies want to focus on what they do well and profitably. It's not only small companies that don’t want to staff and maintain in-house marketing departments. All companies who want to grow contend with staffing and bandwidth issues. They can all use help reaching the next level, yet question the efficiency of large firms and retainers.
   
• Staying agile in a rapidly-changing marketplace. This means a commitment to ongoing employee training that few companies are willing to make. As corporate dollars directed to training decrease, the need to access resources well-versed in current practices and opportunities grows.


• CEOs and marketing VPs face a bewildering array of new marketing needs, from data modeling to event planning to more sophisticated ad creative. Bringing firms from all these areas to the table at once can create chaos, especially when they jockey for primacy and fail to communicate with one another. Outsource Marketing handles inter-disciplinary battles internally, through partnerships with experts, which ensures better coordination and streamlines direct reports.

To learn more about Outsource Marketing, visit Outsource Marketing

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