If you can’t speak emoji – then chances are you aren’t the target audience and you can go back to listening to your favorite 80s hits.

Partnership for Drug-Free Kids recently launched it’s #WeGotYou campaign for Above the Influence. And what better way to reach kids than through the language they speak: emojis.

Both creative and crazy clever, this campaign hopes to talk to kids on their level. Not to preach, but to start a dialogue about bullying, drugs, and being your authentic self.

Still stumped on the emoji image?

“I want to fit in, but I don’t want to smoke.”

 

 

#CreativeSummer15

Day 26/93

Photo credit: Partnership for Drug-Free Kids