Category

corporate responsibility

Shifting from reactive to proactive customer service that sells

By | advertising, branding, competition, consumerism, corporate responsibility, customer delight, ethics, information overload, message responsible, promotion, social media, strategically responsible | One Comment

Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as a result, the importance of…

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How one college builds trust by educating prospects

By | advertising, broken marketing, competition, corporate responsibility, education, ethics, execution responsible, marketing education, message responsible, morality, no trust, positioning, socially responsible, strategically responsible, truth, word of mouth | No Comments

Consumers today are better informed about the products or services they’re purchasing than at any other time in history. But it’s not because of marketers. In addition to researching on…

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Hey Abercrombie, take your apology and suck it.

By | advertising, casting responsible, consumerism, corporate responsibility, ethics, hall of shame, marketing to kids, message responsible, morality, responsible or not?, sex sells, strategically responsible | 3 Comments

Oh, Abercrombie. You continue to steal the headlines with your chiseled shirtless teenagers gracing the cover of your shopping bags, scandalous advertisements, and beautiful hand-selected employees. And thanks to Business Insider for…

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Dove Real Beauty Sketches: Responsible Marketing, I think.

By | advertising, brand entertainment, cause marketing, charitable giving, corporate responsibility, ethics, execution responsible, love it or hate it?, message responsible, morality, positioning, responsible or not?, sex sells | 5 Comments

If you haven’t already seen this “Dove Real Beauty Sketches” clip that everyone is posting on Facebook, take a gander: Dove once again pulls through in this touching video about…

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