When it’s time to buy a car, you have plenty of choices.
But if you have a teen driver in the house and have the Benjamins to buy them a new car, you’ll have to put a 2009 Ford on your shortlist.
Ford Motor Company is introducing MyKey™, a standard new technology designed to allow parents to encourage teen-agers to drive safer and more fuel efficiently, and increase safety-belt usage.
Ford’s MyKey feature – which will launch on the Focus and be offered standard across many Ford, Lincoln and Mercury models in 2009 – allows owners to designate a key that can limit the vehicle’s top speed and audio volume.
Consumers want innovation like this. It’s one of those “they shoulda done that years ago” game-changers that every car should have, and Ford will be rewarded for it.
It’s no secret American auto builders are in a world of hurt right now.
Listening to the customer and then giving them what they want is strategically responsible—and is a necessary piece of the puzzle that needs to be solved to help return Ford to profitability.
Which game-changing product or service innovation has impressed you most recently?
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