Responsible Marketing tells people that you actually care about their business and our environment. That you’re committed to standing out for the right reasons. And making recommendations that benefit the end consumer, not just yourself.

Here are our 7 Keys to Responsible Marketing:

• Be strategically responsible. Have a solid strategy from the beginning to save time and money, and improve your focus.
• Be responsible with execution. Always use best practices, rather than best efforts.
• Be responsible with casting. Make sure you have the right people in the right roles, both internally and externally.
• Be ROI responsible. Remember that every decision affects the bottom line.
• Be message responsible. Respect your audiences intelligence at all times: Seek permission, tell the truth, honor privacy and avoid clutter.
• Be environmentally responsible. That means using earth-friendly products whenever possible.
• Be socially responsible. Marketing is about more than selling a product—it affects people in every aspect of their lives.

We live by these 7 rules. In fact, we’re so responsible, we’ve even won awards for recycling. Seriously.

See what’s happening on the Responsible Marketing blog right now. Or, try this tasty easter egg.

Or, if you’re ready, let’s