KFC’s shameful attempt at Responsible Marketing

A Utah KFC’s recent attempt at Responsible Marketing via this hair-brained cause marketing campaign has left us speechless:

KFC - Juvenile Diabetes promotion

That’s right, buy a jug of high fructose corn syrup-powered soda pop—one of the primary causes of diabetes and childhood obesity—and we’ll donate a dollar to juvenile diabetes research.

Our take: absolutely shameful and completely irresponsible. What’s yours?

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Correction: A commentor below has pointed out that the correlation made above is incorrect — that “TYPE 1 and is an autoimmune disease.  TYPE 2 is a metabolic disorder from too much crappy foods.”

So, to be more factually correct, the promotion helps fund research to stop one form of diabetes by having you engage in an activity that causes another.

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Read Joe Water’s Selfish Giving’s original post on this topic to learn more.