NEW! Podcast The Seven Keys to Responsible Marketing (MP3, 8.54MB)
Friends of Outsource Marketing

Embracing responsibility: It’s gr-r-r-reat! Or is it? (PDF, 88 KB)
Friends of Outsource Marketing

Time to get off Information Island (PDF, 84 KB)
Friends of Outsource Marketing

Social networking is ready for business. Are you? (PDF, 86 KB)
Friends of Outsource Marketing

Response promotion marketing: Evaluate your options (PDF, 84 KB)
Friends of Outsource Marketing

Talking the talk (PDF, 75 KB)
Friends of Outsource Marketing

Responsible Marketing (PDF, 144 KB)
Friends of Outsource Marketing

Generation Y—why worry? (PDF, 79 KB)
Friends of Outsource Marketing

Going green with your marketing (PDF, 80 KB)
Friends of Outsource Marketing

Launching a Web 2.0 marketing initiative (PDF, 81 KB)
Friends of Outsource Marketing

Marketers can’t ignore Web 2.0 (PDF, 89 KB)
Friends of Outsource Marketing

Get happy with marketing project management (PDF, 82 KB)
Friends of Outsource Marketing

What a difference a decade makes (PDF, 78 KB)
Friends of Outsource Marketing

How ‘sticky’ is your message? (PDF, 104 KB)
Friends of Outsource Marketing

The one resolution marketers must keep in 2007 (PDF, 87 KB)
Friends of Outsource Marketing

Six invaluable online tools for the busy marketer (PDF, 80 KB)
Friends of Outsource Marketing

The new marketing metrics of today’s new media (PDF, 85 KB)
Friends of Outsource Marketing

Matching your marketing materials to the right printing method (PDF, 88 KB)
Friends of Outsource Marketing

About that corporate statement . . . really great or boilerplate? (PDF, 84 KB)
Friends of Outsource Marketing

When marketing must go beyond formal comunicación (PDF, 76 KB)
Friends of Outsource Marketing

Beyond Web posts and press releases: Understanding the 'new' PR (PDF, 76 KB)
Friends of Outsource Marketing

How to learn to love math: Developing a demand-generation program that actually works (PDF, 84 KB)
Friends of Outsource Marketing

Are you serving the minority-majority? Why multicultural marketing matters more than ever (PDF, 84 KB)
Friends of Outsource Marketing

Taming the e-mail elephant (PDF, 96 KB)
Friends of Outsource Marketing

Understanding the least known, most important piece of new product marketing
Friends of Outsource Marketing

Add positioning to the menu, and hold the carbs (PDF, 69 KB)
Marketing Magazine

The staggering cost of information overload (PDF, 75KB)
The Communication World Bulletin

Harvard Business School recognizes the growth and value of marketing outsourcing
Harvard Business Review

Debunking the public relations mythology: how to generate PR an editor actually reads
Friends of Outsource Marketing

What your marketing counsel should tell you, but won't (PDF, 63 KB)
Media, Inc.

Demystifying marketing outsourcing (PDF, 66 KB)
Media, Inc.

Write a strategic marketing plan (PDF, 108 KB)
Excerpted from "How to Avoid Random Acts of Marketing," Law Practice Management

40 Under Forty: Patrick Byers (PDF, 63 KB)
Puget Sound Business Journal

Get back to basics to battle information overload (PDF, 71 KB)
Puget Sound Business Journal

Infoglut changes rules for marketing (PDF, 69 KB)
Washington CEO

The buzzword marketers love...and we hate
Friends of Outsource Marketing

Stumbling on the last step: Seven marketing pitfalls that sabotage the sale
Friends of Outsource Marketing

Bad news: A lot of communications that marketers hope is working, isn't
Friends of Outsource Marketing

Truth, Lies & Advertising
Friends of Outsource Marketing