Outsource Marketing offers creative, cost-efficient solutions to small business owners

First Mutual Bank continues Small Business Seminar series with marketing advice

Bellevue, WA., April 25th, 2007— As part of its Small Business Seminar series, First Mutual Bank has invited marketing expert Patrick Byers, President and CEO of Outsource Marketing, to present “Marketing on a Shoestring Budget.” The 7:30 a.m. event is scheduled for April 25.

Byers presentation emphasizes that effective marketing does not require big budgets, and that a shortage of funds simply offers the opportunity to become more creative. 

“Marketing should always be strategic, but it does not need to be extravagant,” advises Byers. “In fact, the results are significantly better when a company engages in well planned tactical activities to achieve a specific goal such as direct mail, telemarketing and email campaigns.”

Small business owners and employees in attendance will get Byers’ scoop on marketing rules every company should follow. Byers will also discuss fresh approaches and novel solutions that will assist small businesses in breaking through to potential customers.

The audience of Seattle-area small businesses will walk away with proven, cost-efficient techniques to accumulate more business and confidence in their marketing dollar.