Blaine, WA., June 6, 2007—The Northwest Career Colleges Federation annual conference has invited marketing experts Patrick Byers and Kathy Cox of Outsource Marketing to reveal the latest developments in marketing to Gen Y. The presentation will be followed by round-table discussion with Gen Y panelists. The event is planned for June 6 and is a return invitation for Outsource Marketing.

Byers and Cox will share illuminating statistics about Gen Y, a ubiquitously-connected and technically astute marketing segment. In addition the team will explain common behaviors and attitudes give case study examples of successful campaigns.

“We want career colleges to question whether or not their marketing actually reaches Gen Y and if it is creating real results,” said Cox.  “Who better to consult than the members of Generation Y themselves?” 

During the second half of the presentation a panel of students will answer questions about where they go for their information, how they make their buying decisions and who gains their loyalty.

ABOUT PATRICK BYERS

As founder, president and CEO of Outsource Marketing, Patrick Byers brings his unique vision and wide experience to marketing plan development, account management, company and brand positioning, messaging and Web strategy. Formerly marketing director for two Seattle law firms and northwest-based telecomunications company, Byers' experience hiring, managing and coordinating a bevy of biased, uncoordinated marketing firms led to theformation of Outsource Marketing and the creation of a new model to deliver seamlessly coordinated, discipline neutral marketing.

About Outsource Marketing

Founded in 1997, Outsource Marketing is a marketing outsourcing pioneer that provides a marketing department for companies that don’t have one, and more strategic and creative horsepower to companies that do.

Services include balanced and unbiased strategic planning, market research, advertising, direct marketing, media planning, Web and new media services, public relations, sales promotion and internal communications. Contact the company at 800.803.3229 or learn more online at
www.outsourcemarketing.com.

« Return to News