Outside the box? Hardly.

Color me cranky.

Last week, I heard the phrase outside the box one too many times and now I need to vent.

Don’t get me wrong, Responsible Marketing puts a premium on creativity. Without it, your marketing messages will never break through.

I dislike “outside the box” because it’s a cliche.

Cliches aren’t fresh, so “outside the box,” isn’t “outside the box” at all—it’s an oxymoron.

Truth is, it’s best to avoid buzzwords altogether.

Here’s a page from the Outsource Marketing corporate style guide, Jargon and buzzwords to avoid like the plague.

Jargon and buzzwords to avoid like the plague - Click to download PDF
View PDF, 44 KB

So, which buzzwords drive you batty?

Comment below to share.

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