Color me cranky.
Last week, I heard the phrase outside the box one too many times and now I need to vent.
Don’t get me wrong, Responsible Marketing puts a premium on creativity. Without it, your marketing messages will never break through.
I dislike “outside the box” because it’s a cliche.
Cliches aren’t fresh, so “outside the box,” isn’t “outside the box” at all—it’s an oxymoron.
Truth is, it’s best to avoid buzzwords altogether.
So, which buzzwords drive you batty?
Comment below to share.