Roll back 100 years of innovation to toilet paper we can all agree on

Quilted Northern has debuted a new line of toilet paper claiming to be “the biggest innovation since the 3-ply roll.”

And we couldn’t agree more. Quilted Northern: Rustic Weave is not only innovative; it’s authentic, bespoke, hand crafted. It is pulped and perforated by hand. Quite honestly, it’s genius.

“We expect this product to fill a large white space in the toilet tissue category,” said Jason Ippen, senior brand director at Georgia-Pacific. “We know consumers want to connect with their product and have an interest in craftsmanship. We want people to know that small-batch and big-batch are not mutually exclusive. Quilted Northern Rustic Weave is going to be a game-changer in the category.”

Give your bum a break from the Plain Jane TP. Your derriere will thank you for the exfoliation from the raw fibers and splinters.

 

Happy April 1st, you beautiful fools.

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