Remember a few years ago when a woman was thrown off of a Southwest Airlines plane because her outfit was too revealing?

Imagine her surprise when Southwest launched the “SI One,” to promote Sports Illustrated’s swimsuit edition last month.

Southwest Airlines "SI One" featuring a Sport Illustrated swimsuit model

The airline expected controversy, but probably didn’t expect how polarizing the image would be.

A few comments on the company blog include:

Awesome!!!! Makes me want to fly SouthWest!

Kudos to Southwest for being savvy in its marketing.

Your planes are sexist and completely inappropriate. I (and my family) will NEVER FLY YOUR PLANES AGAIN!!

Looks like a Las Vegas Strip taxi cab!


So what do you think?

Is Southwest Airlines responsible or not?

Comment below to weigh in.

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. . .
Thanks to Lissa Boles for sharing this with me.

Image: Nuts About Southwest Blog