The Top 7 Reasons to Outsource Marketing


Since I started Outsource Marketing in 1997, I’ve been asked countless times, “when should I outsource my marketing?”

“When it’s not a core competency,” is the simple response, but across hundreds of clients, we’ve found that in most instances, there are seven reasons why a company might want to consider marketing outsourcing.

The Top 7 Reasons to Outsource Marketing

  1. Integrate marketing better—knowledge transfer happens once
  2. Improve company focus
  3. Quickly fix a difficult to manage marketing function
  4. Gain access to top-tier capabilities
  5. Resources aren’t available internally
  6. Free internal resources for other purposes
  7. Share risks

For more on marketing outsourcing and how it relates to Responsible Marketing, check out Is marketing outsourcing Responsible Marketing?

So, which non-core competencies do you outsource?

Comment below to weigh in.

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My list is inspired by The Outsourcing Institute‘s Top 10 Reasons Companies Outsource list.