We create names that stick using our responsible approach to naming:

• We start with sound positioning. If it’s unique and meaningful, we’ll run with it. If it isn’t, we’ll help you develop company or brand positioning that is.
• Develop weighted strategic criteria so we invest our time in the appropriate areas. 
• Naming brief. We’ll create a brief incorporating your positioning, key messaging, brand character, tone and personality and more and share it with you. Naming doesn’t start until we agree upon the contents of this brief.
• Brainstorming using dozens of creative inspirations, we’ll come up with literally hundreds of name concepts.
• Initial filtering shortens the list to several dozen options.
• Domain name and a cursory trademark search are applied.
• Strategic scoring is done to help determine final name selection.
• The finalists. 3-5 shiny new name concepts are presented in an interactive session that helps clients pick the name that’s best for them.

We’ve also developed numerous names as a subcontractor for a large branding and naming agency for a number of major brands.

To get a name you’ll love to be called,