We create names that stick using our responsible approach to naming:
- We start with sound positioning. If it’s unique and meaningful, we’ll run with it. If it isn’t, we’ll help you develop company or brand positioning that is.
- Develop weighted strategic criteria so we invest our time in the appropriate areas.
- Naming brief. We’ll create a brief incorporating your positioning, key messaging, brand character, tone and personality and more and share it with you. Naming doesn’t start until we agree upon the contents of this brief.
- Brainstorming using dozens of creative inspirations, we’ll come up with literally hundreds of name concepts.
- Initial filtering shortens the list to several dozen options.
- Domain name and a cursory trademark search are applied.
- Strategic scoring is done to help determine final name selection.
- The finalists. 3-5 shiny new name concepts are presented in an interactive session that helps clients pick the name that’s best for them.
Airplay by CoKinetic
Cascade Valley Hospital
City to City Moving
F3 – Farmer’s Insurance
Flex Physical Therapy
We’ve also developed numerous names as a subcontractor for a large branding and naming agency for a number of major brands.
To get a name you’ll love to be called,