You love to save time and money, but you know drive-by marketing isn’t the answer. You want things simpler, and you know your marketing needs to be integrated. Agencies are expensive, but managing a bunch of la carte freelancers isn’t an option.
You love marketing. You enjoy great advertising, favor unique but usable websites and appreciate branding done well. You wish you had more time to focus on marketing for your own organization, but you simply don’t have the time.
You hate marketing. It’s too loud. It’s either boring or it’s so far out there it seems like a desperate cry for attention. There’s way too much of it and it seldom works for you or anyone you know.
You want more. You want more integration between research, strategy, planning and creative execution. You want more marketing project rigor and accountability. More creativity would be good, too.
And you give a damn. You care about the people in your company. About your customers and constituents. And about the world we live in.