That’s right. At a time when Apple could be cross-selling any number of their new offerings, they are using one of the four sandboxes on their homepage to share their supplier responsibility practices. You know, the info that’s typically buried in the “about us” section of a company website—if it exists at all.
Strategic posturing? Maybe.
But consider the timing: Apple is on the cusp of their biggest product launch since the iPhone.
And consider the real estate: Whatever the company puts on their homepage sells.
Apple realizes at a time when their fortunes are good and the stock price is up, maybe putting social responsibility up front just might the most responsible thing they can do.
That’s my take. What’s yours?