Last week, Gawker reported that Apple had censored the cigarette from the Mad Men page on iTunes (see above).
For a split second, I thought it was a good thing. I don’t smoke and couldn’t have been happier when Washington State’s Clean Indoor Air Act took effect.
But then I realized just how wrong taking Don Draper’s smokes is. Smoking is so prevalent on the show—and such an integral part of Draper’s character—one could argue it plays a supporting role.
Before publishing my post, I thought I should see if Apple had responded, and sure enough, they did.
The Mad Men iTunes page now has the original series branding with the cigarette fully intact.
Is this social responsibility gone overboard?
And did Apple do the right thing in restoring the original image?
Comment below to weigh in.