Customers remember how you make them feel
Across parts of the world, people, young and old, are planning their special Valentine’s Day dates and celebrations. Valentine’s Day symbolizes love in its many forms:
- Eros – Romantic love
- Philia – Affectionate, friendly love
- Storge – Unconditional, familial love
- Agape – Universal, selfless love
- Ludus – Playful, flirtatious love
- Pragma – Committed, long-lasting love
- Philautia – Self love
In marketing, the kind of love we’re talking about in this blog falls into the agape love category. It’s a love based on principles, also called brotherly love. This kind of love binds us to others, transcends boundaries, and focuses on deepening relationships. Love plays a pivotal role in the world of marketing.
Can you envision a marketing approach that goes beyond transactions and resonates more deeply with your audience? At Outmark®, we help customers transform how their brand is perceived and experienced.
Why does love matter in marketing?
Your brand is not just a product or a service; it’s an identity, a story, a passion. Love enhances your marketing by allowing you to authentically communicate and share your brand’s essence with your customers. When marketing is infused with love, you’re not just selling a product or service; you’re sharing your story, mission, and values.
How do you show your love?
Communicate your values and overarching goals with examples of who you are and what you support.
- Send customers messages outside of normal communications to show your appreciation and how they inspire you.
- If appropriate, ask about customers’ lives and share yourself with them to build a more personal connection.
- Consider events or activities to build relationships between your customers and your employees.
- Get to know close business clients more deeply to serve them better.
BFF customers: Build authentic connections
In a world inundated with marketing messages, authenticity stands out. When you genuinely love what you do, it reflects in your marketing. Authenticity builds trust, which is the foundation of lasting customer relationships.
You can show love to your customers in many of the same ways you show gratitude. Take the time to get to know your customers and show appreciation for what they do for you. A simple way to do this is to send them branded swag like coffee cups, mouse pads, or USB drives.
Create emotional resonance
Love has the power to evoke emotions that are memorable and drive customer loyalty. By tapping into the emotional aspects of your brand, you create a lasting impression that goes beyond features and benefits. Love-infused marketing speaks to the heart.
Create legendary customer experiences
Love is reflected in the care you put into your products or services. When your customers feel that love and dedication, it translates into a warm customer experience.
Our friends and long-term clients at White River Credit Union told us the story of one of their members who needed a loan for his cat’s medical expenses. WRCU was so inspired by this member’s love for his feline friend that they made him a puzzle featuring all of his cats and placed it in their atrium for their members to assemble…now THAT’S love!
That kind of love builds strong relationships and allows you to create impactful content that comes from the heart. If you’re deeply invested in your subject, your excitement and nuanced understanding will generate more authentic and persuasive marketing.
You’re more productive, successful, and fulfilled when you’re passionate when you love what you do.
Inspire brand advocacy
Love is a strategic asset in marketing. When you infuse love into your marketing efforts, you’re not just selling something or generating customers; you’re cultivating a community of brand advocates who passionately support and promote your business. Embrace the power of love in marketing, and watch your brand flourish like never before!
