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SMART
An embeddable collection of Fortune 500 logos, tagged with words like “logotype”, “symbol” and “acronym” to make it helpful to sort through different variations and approaches to design.
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SMARTER
In Brainy Brand Names Where They’re Least Expected, Stuart Elliott of the New York Times shares some of the surprisingly creative ways The Atlantic and The Economist are marketing their thought-leading magazines.
For example, The Atlantic is going local, even advertising in the corner store with their slogan, “Think. Again.”
Image: The New York Times
If The Atlantic and The Economist can do it, you can too.
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SMARTEST
From Sustainable is Good:
HP< has developed a new notebook PC which is sold directly in a messenger bag virtually eliminating all consumer packaging. As part of a design challenge by super retailer Wal-Mart, HP developed the concept of selling a laptop computer directly in a stylish messenger bag.
Why aren’t more products sold this way?
So, where have you seen smart marketing today?
Comment below to share.
I recently became of fan of Lush Cosmetics because of their practice of zero to minimal packaging. They also sell/offer reusable tins for their solid products. http://www.lush.com/
My college-age nephew introduced me to Lush. The younger generations are making more thoughtful purchasing decisions everyday. I, for one, am definitely paying more attention to that.
I first experienced a Lush store with my wife at Whistler. Great concept. I wish there was a Lush-like store for guys.