Patrick Byers, Author at Outsource Marketing, LLC

We've Tried Stuff | The Outmark Playbook

May 25, 2026

The hidden cost of managing freelancers

Searching for and managing freelancers usually starts the right way. You’ve got something that needs…

Patrick Byers

A sad octopus sketch working on freelancer marketing fatigue

We've Tried Stuff | The Outmark Playbook

May 25, 2026

Freelancer fatigue is real

Most companies don’t hit a breaking point all at once. It creeps in. Four rounds…

Patrick Byers

An image of a lightbulb and some other organizational tools on a blog about the benefits of marketing outsourcing

Is This a Good Fit? | The Outmark Playbook

April 2, 2025

10 benefits of marketing outsourcing that make growth easier

Discover 10 clear benefits of outsourced marketing—so you can scale faster, stress less, and stay…

Patrick Byers

Stepping through the middle of three doors, here to help readers pick a marketing outsourcing patner.

Is This a Good Fit? | The Outmark Playbook

March 6, 2025

How to pick a marketing outsourcing partner

Choosing a marketing outsourcing partner isn’t just a checklist item—it’s a big, strategic decision. You’re…

Patrick Byers

Four people rowing a boat and discussing Build a marketing team

Is This a Good Fit? | The Outmark Playbook

May 25, 2026

How to build a marketing team that works better

Most companies have people responsible for marketing. Good people, working hard, trying to get things done. But it feels harder than it should. The work never really stops. Campaign to…

Patrick Byers

Illustration representing the 10 signs of a great marketing outsourcing partner

Is This a Good Fit? | The Outmark Playbook

February 11, 2025

Top 10 signs of a great marketing outsourcing partner

Outsourcing your marketing can be a game-changer—if you find the right marketing outsourcing partner. Most…

Patrick Byers

Hand drawing a strategic play diagram with X’s and O’s — symbolizing a marketing plan during a downturn

Something's Wrong | The Outmark Playbook

October 8, 2024

Marketing in a downturn: Pause, pivot, and outpace the pack

When they freeze, you move. The market’s jittery. Budgets are under the knife. And once…

Patrick Byers

marketing outsourcing company size metaphor tennis shoes

Is This a Good Fit? | The Outmark Playbook

August 24, 2024

Marketing outsourcing company size: What really matters

Marketing outsourcing company size is one of the first questions we're asked—are they too small,…

Patrick Byers