Responsible Marketing December 21, 2007 “Season’s Greenings” from the Port of SeattleToday we received the above postcard from the Port of Seattle. Inside it reads "Please… Patrick Byers 1
brandingResponsible Marketing December 20, 2007 Happy Holidays. No. Really. We mean it."From everyday collection to environmental protection, Think Green. Think Waste Management." That's the tagline in… Patrick Byers 2
brandingnamingResponsible Marketing December 19, 2007 Ride the S.L.U.T. SayWa? If you live in the Seattle area, you've witnessed a naming blunder or two over… Patrick Byers 2
fun December 17, 2007 For the library: William Zinnser’s “On Writing Well”Recently I shared a copy of On Writing Well, by William Zinsser with an Outsource… Patrick Byers 2
digital marketingResponsible Marketing December 14, 2007 My friend, the spammerWant to make some easy money? Now you can, if you are willing to spam… Patrick Byers 0
Responsible Marketing December 13, 2007 Responsible or not?Boring advertising is irresponsible in so many ways. But there's a fine line between breakthrough… Patrick Byers 7
marketing outsourcingResponsible Marketing December 12, 2007 Is marketing outsourcing Responsible Marketing?It's a fair question. To answer that, first you need a little better understanding of… Patrick Byers 0
Responsible Marketing December 11, 2007 A multicultural marketing swing and missMulticultural marketing is smart. It makes a lot of sense. And it could be your… Patrick Byers 0
Responsible Marketing December 10, 2007 On first impressions and sweating the small stuffOn the surface, Fresh & Easy Neighborhood Market looks like the type of company I'd… Patrick Byers 0
Responsible Marketing December 4, 2007 Why you should evaluate all your contact pointsSo my family is returning from our vacation in Whistler last week and my four-year-old… Patrick Byers 4
Uncategorized November 26, 2007 I deserve a hot, juicy burger…and a cup of waterLast summer, I took my mom to Wendy's for lunch with my kids. Believe it… Patrick Byers 0
Responsible Marketing November 23, 2007 Why won’t Starbucks do something like this?Go into any Starbucks and you can pick up one of their brochures sharing their… Patrick Byers 2
branding November 21, 2007 Can CREDO mobile make each call a call for change?Today is Thanksgiving. After using a forklift to bring the Seattle Times in, I was… Patrick Byers 0
Responsible Marketing November 20, 2007 Preview the Responsible Marketing bookWhy is marketing ROI is an oxymoron for most companies? "Spend more, get less" just… Patrick Byers 1
announcementoutsource marketingResponsible Marketing November 19, 2007 Introducing the Responsible Marketing Blog, from Outsource MarketingHello all, We all know how difficult marketing has become. Ask an audience of 300… Patrick Byers 0