The live streaming video of the oil spill turns my stomach, so I’ve been struggling with this question for weeks: “Can Responsible Marketing help restore BP?”
My gut says “never!” but my brain says “maybe.”
The fact is, trust requires both competence and character—two things BP lacks.
I know it’s early to ask, but if BP did the following things:
- Successfully stopped the oil spill
- Adequately cleaned up their mess
- Proved they made their other rigs safe; and
- Reinvested a large percentage of their profits into other renewable energy options
…would you be willing to give them a second chance?
I boycotted Exxon after the Valdez spill, so I’m on the fence on this one, folks. I’d have to see something pretty special from BP to get me to reconsider them.
How about you?