White River Credit Union Case Study

case study

White River Credit Union focuses on better user experience for its members through website update

Standing out in a cluttered field of giant corporate banks and national credit unions is critical for community-based White River Credit Union. WRCU recognized the need to provide a better user experience on their website when results from a member survey exposed a lack of awareness of all of their remote banking tools and how to access them. It became especially critical to showcase their virtual banking capabilities when COVID-19 hit.

Outmark® and White River CU worked together to develop a new sitemap that was easier to navigate. We created separate “Virtual Banking Tools” and “Resources” sections and reorganized their site into “Save,” “Borrow,” and “Plan” categories. As an ongoing project, WRCU continues to build engaging, relevant, and optimized content to support the site, in addition to promoting its virtual banking capabilities via social media and ads.

Since 2012, Outsource Marketing has developed marketing strategies and materials that have helped White River CU stand out as a trusted community credit union that makes managing your finances easy. Outmark developed their brand so it was consistent across all touchpoints and had a strong message of heritage and history, community and most importantly, fun! WRCU lives and breathes their tagline, “It’s more interesting here.”

White River Credit Union has consistently been recognized as one of the the top financial institutions on the Enumclaw Plateau* and has grown their membership year after year. Outmark looks forward to helping them keep things more interesting for many years to come.

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*Enumclaw Courier-Herald ‘Best of the Plateau’ contest voted by the community

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