July 5, 2012
“Good deeds invite bad publicity” takes the bridge too far
Is it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent…
Read More October 6, 2009
Responsible or not? Audi’s “Do Your Part”
It ain't so easy being green. Unless, of course, you buy a clean diesel from…
Read More June 12, 2009
Walmart’s sustainability efforts impress
Like a lot of people, I've had my doubts about Walmart's sincerity when they've talked…
Read More February 16, 2009
Is green marketing Responsible Marketing?
Is green marketing responsible? Not always. Sometimes it's just the opposite---it's irresponsible, deceptive and wrong…
Read More July 16, 2008
Social media for social good interview on NetSquared
Last week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social…
Read More July 3, 2008
Responsible Marketing is marketing without an *
We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…
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March 5, 2008
Smokes that Al Gore would love?
Are you a green smoker? Not green from emphysema, but green as in environmentally responsible.…
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