Patrick Byers 3 0 corporate responsibilityenvironmentally responsiblegreenwashingsocially responsible July 5, 2012 “Good deeds invite bad publicity” takes the bridge too farIs it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent…Read More
Patrick Byers 4 0 advertisingenvironmentally responsiblegreenwashingmessage responsibleresponsible or not?videos October 6, 2009 Responsible or not? Audi’s “Do Your Part”It ain't so easy being green. Unless, of course, you buy a clean diesel from…Read More
Patrick Byers 5 0 corporate responsibilityenvironmentally responsiblegreenwashingvideos June 12, 2009 Walmart’s sustainability efforts impressLike a lot of people, I've had my doubts about Walmart's sincerity when they've talked…Read More
Patrick Byers 2 0 environmentally responsiblegreenwashing February 16, 2009 Is green marketing Responsible Marketing?Is green marketing responsible? Not always. Sometimes it's just the opposite---it's irresponsible, deceptive and wrong…Read More
Patrick Byers 0 0 greenwashinginterviewsocial mediasocial networkingsocially responsible July 16, 2008 Social media for social good interview on NetSquaredLast week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social…Read More
Patrick Byers 8 0 authenticitydeceptive marketinggreenwashingmessage responsibleno trustprivacytruthword of mouth July 3, 2008 Responsible Marketing is marketing without an *We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…Read More
Patrick Byers 4 0 environmentally responsiblegreenwashingresponsible or not? March 5, 2008 Smokes that Al Gore would love?Are you a green smoker? Not green from emphysema, but green as in environmentally responsible.…Read More