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It's Fun to Be Good

The Outsource Marketing Blog
Patrick Byers 3
0
corporate responsibilityenvironmentally responsiblegreenwashingsocially responsible
July 5, 2012

“Good deeds invite bad publicity” takes the bridge too far

Is it possible good deeds invite bad publicity? Can CSR efforts actually backfire? A recent…
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Patrick Byers 4
0
advertisingenvironmentally responsiblegreenwashingmessage responsibleresponsible or not?videos
October 6, 2009

Responsible or not? Audi’s “Do Your Part”

It ain't so easy being green. Unless, of course, you buy a clean diesel from…
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Patrick Byers 5
0
corporate responsibilityenvironmentally responsiblegreenwashingvideos
June 12, 2009

Walmart’s sustainability efforts impress

Like a lot of people, I've had my doubts about Walmart's sincerity when they've talked…
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Patrick Byers 2
0
environmentally responsiblegreenwashing
February 16, 2009

Is green marketing Responsible Marketing?

Is green marketing responsible? Not always. Sometimes it's just the opposite---it's irresponsible, deceptive and wrong…
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Patrick Byers 0
0
greenwashinginterviewsocial mediasocial networkingsocially responsible
July 16, 2008

Social media for social good interview on NetSquared

Last week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social…
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Patrick Byers 8
0
authenticitydeceptive marketinggreenwashingmessage responsibleno trustprivacytruthword of mouth
July 3, 2008

Responsible Marketing is marketing without an *

We don't trust anyone anymore. It seems the great politicians, celebrities, corporate titans and athletes…
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Patrick Byers 4
0
environmentally responsiblegreenwashingresponsible or not?
March 5, 2008

Smokes that Al Gore would love?

Are you a green smoker? Not green from emphysema, but green as in environmentally responsible.…
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