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Creative for a cause #CreativeSummer14

By | #CreativeSummer14, branding, cause marketing, creativity, ethics, love it or hate it?, marketing communication, message responsible, promotion, strategically responsible, viral marketing | No Comments

Increasingly, advertisers have jumped on the cause marketing bandwagon. Kiehl’s, Dove, Burger King, and many other high profile companies strive to align their branding creative with social causes their customers…

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Dove Real Beauty Sketches: Responsible Marketing, I think.

By | advertising, brand entertainment, cause marketing, charitable giving, corporate responsibility, ethics, execution responsible, love it or hate it?, message responsible, morality, positioning, responsible or not?, sex sells | 5 Comments

If you haven’t already seen this “Dove Real Beauty Sketches” clip that everyone is posting on Facebook, take a gander: Dove once again pulls through in this touching video about…

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