Creative for a cause #CreativeSummer14

By | #CreativeSummer14, branding, cause marketing, creativity, ethics, love it or hate it?, marketing communication, message responsible, promotion, strategically responsible, viral marketing | No Comments

Increasingly, advertisers have jumped on the cause marketing bandwagon. Kiehl’s, Dove, Burger King, and many other high profile companies strive to align their branding creative with social causes their customers…

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Shifting from reactive to proactive customer service that sells

By | advertising, branding, competition, consumerism, corporate responsibility, customer delight, ethics, information overload, message responsible, promotion, social media, strategically responsible | One Comment

Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as a result, the importance of…

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