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viral marketing

Creative for a cause #CreativeSummer14

By | #CreativeSummer14, branding, cause marketing, creativity, ethics, love it or hate it?, marketing communication, message responsible, promotion, strategically responsible, viral marketing | No Comments

Increasingly, advertisers have jumped on the cause marketing bandwagon. Kiehl’s, Dove, Burger King, and many other high profile companies strive to align their branding creative with social causes their customers…

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