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Climate hype? Where there’s hype, there’s $

By October 15, 2009 One Comment

For Blog Action Day, I started crafting a post regarding the UN Climate Summit in Copenhagen in December, but then I realized, hey, this blog is supposed to be about Responsible Marketing!

Here’s an interesting Google Earth tour on the topic. Right after I’ll get to my real post.

View on YouTube

Okay, so I’ve decided it’s time for me to get something off my chest.

You see, I’ve been called a tree-hugger. A green-weenie. And most recently, an “eco-lib.”

Whatever. Sticks and stones and all that.

I doubt I’ll convince anyone reading this blog that thinks climate change global warming is just a liberal hoax that they’re wrong on the topic.

So I won’t try to convince you otherwise.

I promise.

But I do have a few questions for you:

  1. Are you sick and tired of hearing about global warming, climate change and melting ice caps?
  2. Do all the magazine covers, television shows and news programs on the topic drive you nuts?
  3. Are you ready to unfriend everyone on Facebook that are constantly asking you to sign yet another petition or the world will end tomorrow?

If you aren’t buying the “eco-hype” I can see why you’d be fed up.

So don’t believe the hype.

But do you believe that wherever there’s hype, there’s a buck to be made on it? There’s a sucker born every minute, right?

Then invest in green technology.

Buy the products that save energy and money—there are plenty of them.

And since consumers overwhelmingly prefer buying from environmentally responsible companies, be an opportunist and take the steps to make yours one too.

If you aren’t going to do it for your mother, do it for yourself.

And make a buck while all the rest of us suckers worry about something that will never happen.

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Join the discussion One Comment

  • Anon says:

    “consumers overwhelmingly prefer buying from environmentally responsible companies”

    And here I thought I was in the minority! This blog post also seems to somewhat contradict your statement. Do you have some pointers that can back this up? I’d love to see them so I can pass them around.

    Great post!

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