My colleagues at Outsource Marketing have heard me say it 100 times:
“It takes 10 good ideas to come up with one great one.”
That’s because good ideas require creativity, and creativity doesn’t come in some Eureka-holy-shit-look-what-I-just-did moment.
It comes after digging deeper.
Hitting it from every direction.
Going it alone.
Breaking it apart and putting it back together.
Walking away and coming back.
Huddling over a desk in the dark at 2:30 A.M.
Walking in the sunshine at 2:30 P.M.
Creativity ain’t easy.
But nothing worth doing ever is.