Here’s a little secret: Creatives have been making fun of clients for years.
“Make the logo bigger.”
“There’s too much whitespace.”
“We need a starburst.”
“It needs more pizzazz.”
Yes, we’ve heard ’em all over the last 18 years. And yes, we’ve laughed.
We laugh because it’s true, and the truth hurts.
We laugh because we care, and know once again we’ll have to fight for what’s right.
We laugh because we take our craft seriously, and understand creativity isn’t about adding.
Author and artist Austin Kleon put it best:
Creativity is subtraction.