Coca Cola’s 2nd lives campaign created special caps to upcycle Coke bottles into fun, new tools. They have created 16 different uses ranging from a pencil sharpener to a┬ánight light to provide versatility and value to their consumers.

Watch their video that shares the story.

A perfect example of utilizing creativity to be environmentally responsible.

 

#CreativeSummer14 – Day 42/93

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