I had a Twilight Zone moment this afternoon at my local Starbucks when I ordered my decaf drip coffee and was told the Seattle-based coffee chain no longer brews decaf in the afternoons.
You read that right: A coffee shop that doesn’t offer decaf in the afternoon—the largest coffee shop chain in the world, mind you.
After some prodding, I learned that they will brew a 1/4 pot so you can get your decaf fix, but you’ll have to wait for it.
I shared this with my Twitter brethren and it set off quite a response:
No decaf after noon at Starbucks? You’ve got to be kidding! Isn’t afternoon & evening when most people drink decaf? ~ @heblogssheblogs
Shouldn’t it be the other way around? decaf in the pm for people who don’t want to be up all night? Caf in the am to wake up? ~ @emilyinchile
When Kari Rippetoe asked Starbucks (via Twitter) if this was true, first they said “No that’s not true, we brew regular and decaf all day,” but to their credit, they checked, came back and replied:
Yet another example of the way social media has added transparency for consumers and new challenges for business.
I’m not sure where this is going, folks. But I can tell you this much, we haven’t heard the end of yet.
What do you think of Starbucks new decaf policy?