Girding for what may be one of the poorest holiday seasons in recent memory, retailers have the decorations out and their holiday ads are starting to appear.
While the time to complete planning for the holidays has long passed, now is the time to make sure you have your 2009 marketing plan in place. 2009 is in nine weeks, folks.
In January, I shared The one resolution marketers must keep (every year)—a post explaining why things are crazy for us this time of the year, but more importantly, it included a link to an article outlining the essential steps to improve your company’s marketing by creating and then working from a plan.
While I received some nice thank you emails for the article, I was also asked why I didn’t share this earlier while there was still time to do the planning.
Point taken, hence today’s post.
Download The one resolution marketers must keepThe one resolution marketers must keep (PDF, 88 KB)
Whatever you do, don’t roll the dice with your marketing in 2009. In this economy, that’s not a risk worth taking.
So, does your company fund marketing planning every year?