Here’s what Earl is saying:
Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?
On the surface it may seem like a bit of a head-scratcher for Nike: Woods’ father wasn’t faithful, either.
But consider this: Most of Tiger’s sponsors have bailed except Nike and it’s in their best interest to see him restored. This video shows a remorseful Woods looking his fans straight in the eye. By approving and participating in this ad, he’s showing he hasn’t forgotten his roots. That he knows his father wouldn’t approve. And that he’s learned something.
Opinions are polarized from the general public. Here are two from YouTube:
This is brilliant, Nike’s invested too much time and money into Tiger Woods to not do something like this. I give this a thumbs up with the reasoning that it isn’t often a sponsor will put money into saving a sports figure. And I think Tiger approving of it means he’s really showing the amount of change he’s willing to make to appear as an honourable sports figure again. I LIKE THIS. ~nboysis
Corporate damage control and a well-orchestrated PR campaign. And who really knows what Earl would say? He’s DEAD. Now? Tiger and Nike are bringing him back from the dead to pimp him out for greed. Poor taste Tiger….you would come across better by keeping a low profile in my opinion and working on your marriage to save your image, not your corporate whores. ~zenstate
So, is Nike’s new Tiger ad responsible or not? What say you?