Calling all Marketers! Earn a Certificate in Digital Marketing at UW.
Discover how to create, run and sustain successful digital marketing programs. Learn to optimize your marketing efforts through data analysis, SEO and effective integration with business goals, and study how to evaluate the return on investment. Master current methods for generating online traffic and engagement, including mobile and email marketing, pay-per-click, retargeting and social media. Gain a deeper understanding of what makes for superior digital content and a great customer experience.
What’s in it for you?
- Get hands-on experience developing a digital marketing plan for a local company
- Have instructors and guest speakers from the digital marketing field
- Gain experience with Google Analytics, Moz, and other tools and resources
- Create, implement and evaluate advanced digital marketing programs using a wide variety of methods and channels.
You have plenty of time! Applications accepted until December 28, 2015.