The Jetblue Promise Program

Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their new car to the dealership if they lost their job.

I liked the idea then and I like it now.

Now, Jet Blue has taken a page from Hyundai and has introduced the Jet Blue Promise Program.

While returning a ticket doesn’t have the same impact as returning a car, I like this new corporate forgiveness trend.

Do you?

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Image: BusinessWeek

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