“From everyday collection to environmental protection, Think Green. Think Waste Management.” That’s the tagline in the footer of a Happy Holidays email I received from Waste Management.
The rest of the message:
Dear Valued Customer,
We hope you have a safe and happy holiday.
Apparently, they didn’t want to waste any time with pithy sentiments, creating something visually interesting or personalizing the message.
Really tugs at the heartstrings, doesn’t it?
Is it the thought that counts, or would WM been better off not sending anything at all? What do you think?