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Help provide shoes to 30,000 children in Ethiopia

By December 5, 2008 5 Comments

I’ve mentioned TOMS Shoes before. They’re the company that donates a pair of shoes to a child in need for every pair they sell.

I love their model, and for the holidays, they are campaigning to give away 30,000 pairs of shoes to children in Ethiopia. Here’s a little more info:


View TOMS Project Holiday on YouTube

The script

Instead of giving another towel warmer, foot massager, electric razor, cat calendar, crumb duster or electronic jewelry cleaner—give Toms Shoes.

For every pair you purchase, Toms will give a pair of shoes to a child in need. One for one.

1,000,000 men, women, boys and girls are suffering from Podoconiosis in Ethiopia. What is Podoconiosis? A soil-transmitted disease caused by walking, farming, working, playing or running barefoot in silica-rich soil.

What is silica? Silica is ancient volcanic glass that penetrates the skin and makes its way into the lymphatic system. The feet and lower legs swell. Open sores and ulcers develop. Infection sets in.

But here is the good news: Podoconiosis is 100% preventable. Without the use of a vaccine or an expensive antibiotic. This disease is prevented by simply wearing shoes.

And that’s where you come in.

This holiday season Toms wants to give 30,000 pairs of shoes to children in Ethiopia. And we need your help.

So, share this video, forward this link, make flyers, call your congressman.

Tell Bush, tell Obama. tell your mama.

And join us. Help us reach 30,000.

Give TOMS Shoes.

Sure, to give 30,000 pairs of shoes, they have to sell 30,000 pairs of shoes.

I’m totally okay with that.

Are you?

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Join the discussion 5 Comments

  • Melissa Griswold says:

    This is amazing. Thank you for sharing this. I just posted it on my facebook and am looking forward to heading to Whole Foods near me to check these shoes out. According to their site they’re at 9,000 shoes right now!

  • Moon says:

    I am very Ok with that:) It looks like a worthy program, and if your list includes shoes then why not look for Toms shoes if they are appropriate for your needs, certainly people without shoes would consider them appropriate for their needs.

  • Just saw this and boy-o-boy do you learn someething everyday. I would post this on my blog.

  • […] TOMS Shoes “Project Holiday”: For the month leading up to Christmas 2008, TOMS promoted their Project Holiday campaign to sell 30,000 pairs of shoes, so they could give the same number of protective rubber shoes to kids in Ethiopia. By the end of the campaign, they exceed their goal by 23% and raised unprecedented awareness for their cause ­– all without paid media. (2008) […]

  • […] TOMS Shoes “Project Holiday”: For the month leading up to Christmas 2008, TOMS promoted their Project Holiday campaign to sell 30,000 pairs of shoes, so they could give the same number of protective rubber shoes to kids in Ethiopia. By the end of the campaign, they exceed their goal by 23% and raised unprecedented awareness for their cause ­– all without paid media. (2008) […]

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