Much has been said about how connected Gen Y is. But I was shocked when I learned that teens with a cell phone average 2,272 text messages per month.
That’s works out to over 73 messages per day, or 4.5 per hour assuming eight hours of sleep. This is compared to an average of 203 calls per month, or a mere 6.5 calls per day.
Recent research has shown the average teen in the UK spends 31 hours online. That’s nine hours shy of a full-time job, folks.
Hyperconnected teens are always on and they are always talking—about everything. That includes the good, the bad and the ugly about your company and its products and services.
Let’s just say it would be wise to stay on their good side.
This is the largest, most connected generation ever. It changes the game for everyone in marketing: To be responsible, marketing via web, social media and mobile devices simply can’t be considered an optional add-on anymore.
So, what do you think about all of this?