Seems everyone I know has been down for the count this year with a cold, the flu or some other crud that just won’t go away.
It also seems everyone I know swears by Airborne.
We have a tube in our cabinet and have purchased the stuff since shortly after the product appeared.
Boy, do I feel stupid.
Last month, the company agreed to a $23.3 million settlement in a class action lawsuit against them for false advertising by the Center for Science in the Public Interest.
Why? Airborne is not a cold remedy and it’s never been proven to work. The double-blind tests the company has used in its marketing claims were a farce conducted by two a two-person research group, and one of the researchers had a fake diploma.
CSPI senior nutritionist David Schardt evaluated Airborne’s marketing claims and concluded:
There’s no credible evidence that what’s in Airborne can prevent colds or protect you from a germy environment.
Airborne is basically an overpriced, run-of-the-mill vitamin pill that’s been cleverly, but deceptively, marketed.
The “message for our loyal users” from the Airborne’s CEO on the company website revises history, stating that “Airborne helps support your immune system—just like it always has.” In fact, the company is facing more potential charges from the FTC and 24 State Attorneys General for the company’s claims that Airborne is the “miracle cold buster.”
There’s no link off that page to any information for refunds, but a “rebate” is available. Unfortunately, the company has buried the information on their website in the FAQ’s in the “Promotions/Rebates” section. You need proof of purchase and a receipt to get any money back, but I couldn’t find any explanation of what the company considers proof of purchase.
False advertising makes me sick. Especially when I fall for it.
What do you think?