In Big ideas, tiny budgets, I shared some of the good work World Vision is doing using viral video to draw attention to their initiatives in the US and Australia.
Here’s the description:
Many thousands of unfortunate teenagers struggle everyday with Teenage Affluenza. But Erin and Red have decided to make a difference and find out what real sacrifice is all about.
Erin is doing the ‘can’t touch anything with her hands’ 40 Hour Famine. Red is doing the ‘can’t watch TV or use technology’ 40 Hour Famine.
It could be worse. 218 million children around the world are forced to work and are denied their basic freedoms.
At least you’re not one of them.
I’m impressed with World Vision, not just with what they are doing, but how they are doing it.
Let me explain.
Before this video was released, I was contacted by World Vision Australia and asked for my opinion regarding their new video.
And they do viral videos.
And they are on Facebook.
And they personally reach out to and engage bloggers.
Quite simply, World Vision gets social media, and if a non-profit can, you can too.
Who else in the non-profit space ‘gets it’ when it comes to social media?
Comment below to share.
Update: Less than eight hours ago, I published this post. World Vision UK saw it and shared the following video supporting their clean water campaign:
Clearly, World Vision is paying attention to the conversation that’s happening online. Impressive.