Sometimes it’s just the opposite—it’s irresponsible, deceptive and wrong when it’s greenwashing.
The fact is, most Americans say green advertising is nothing more than just a marketing tactic.
Consumers are savy—just because a marketer claims it doesn’t mean they’ll believe it.
So why go green?
Well, because it’s the right thing to do—and mark my words—eventually every company will be required to conduct business in an environmentally responsible way.
So why not do the right thing now instead of waiting? Why not keep up with the competition—maybe even beat them to the punch—by becoming the company that owns green in your category?
And if you think the economy will keep customers from paying more for an environmentally responsible product or service, think again.
A recent survey has shown that 82% of consumers are still purchasing green products during the recession.
Green marketing may not always be responsible, but greening your product, service and company is.
So what are you waiting for?