Want to learn fun facts about your name? How about seeing your name up in lights in Times Square? Well, Coke has made that possible with their digital billboard that serves up facts about your name when you send it a tweet. Read more about it in Lauren Johnson‘s Adweek article.
Every marketer wants to drive word of mouth for their brand, but face it — getting people talking is hard. That’s why I love this. It’s personal, just like their customizable cans. It’s fun. It plays to everyone’s self interest. It’s beautifully executed. It’s getting people talking.
And it’s very creative.