Pause, pivot, and proceed
65% of marketers are planning to cut their marketing budget due to COVID-19 (source). But history shows that this is a grave mistake. In this free 30 minute webinar, we’ll explore the current data, learn from past economic downturns, and give practical steps your organization can take to weather the crisis and emerge stronger.
Tune in to discover:
- What the current economic forecast means for your marketing strategy
- Real-life examples of companies whose marketing decisions during past downturns gave them the competitive advantage they needed to gain market share
- Simple action steps you can take to optimize your marketing during COVID-19
Meet the hosts
Senior Marketing Integrator, Outsource Marketing
Jesse is a leader who motivates and inspires with his actions and dedication to the people and companies he serves—from marketing and message strategy to team development and management. He has over 10 years of business management and consulting experience across a variety of industries. Jesse holds an MBA from Seattle University, graduate certificates in Marketing and Sustainability, and undergraduate degrees in Psychology and Biblical Studies.
Founder, Outsource Marketing
With over 30 years of marketing leadership experience, Patrick has helped organizations through the dot-com bubble burst of ’01 and the Great Recession of ’07-’09. Today, his team is on a mission to help companies navigate COVID-19 and its aftermath. He founded Outmark in 1997, taught Integrated Marketing Communications at the University of Washington in the late 90s, was recognized as a Puget Sound Business Journal 40 Under 40, and in 2015 was named a Marketing Legend by the American Marketing Association Puget Sound.
Stay tuned for more
Our next webinar, “How to conduct a website audit,” will take place on July 16th. Leilani, Haley, and Andrea will cover where to start, UX design, and tips for writing for the web while keeping it creative.
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