Advertainment refers to the integration of advertising into entertainment media. This practice was first used in Hollywood, when agencies began providing studio executives with lists of products available for “on-screen” use in motion pictures.

Nowadays, you can’t escape product placement or integration. It’s everywhere. Ever see the show “Seinfeld”and watch Jerry open his cupboard only to find multiple boxes of branded cereals?  How about the famous 2004 Oprah season premier episode where everyone in the audience got a Pontiac G6?  That’s what we’re talking about. Advertainment continues to be a popular method for advertisers to promote their products (and services) to a captivated, entertainment hungry audience.

As such, I have compiled my top 10 advertainment list. Anything to add? Feel free to weigh in.

10. The Polar Bears 

Advertainment type: Brand entertainment. Media channel: Internet. Product: Coca-Cola.

Austin Powers

9. Austin Powers 

Advertainment type: Product integration. Media channel: Cinema. Product: Starbucks.

Image: Shameless Placement

8. Fight Club

Advertainment type: Product integration. Media channel: Cinema. Product: Ikea.

desperate house wives

7. Desperate Housewives

Advertainment type: Product integration. Media channel: TV. Product: Buick LaCrosse.

Image: SMH

castaway

6. Castaway

Advertainment type: Product integration. Media channel: Cinema. Product: Wilson, FedEx.

Image: Screened

friends

5. Friends

Advertainment type: Product integration. Media channel: TV. Product: Pottery Barn.

Image: Sneak Adtack

4. BMW’s Hire Series

Advertainment type: Brand entertainment. Media channel: Internet. Product: BMW.

Image: Realitypod

Devil wears prada

3. The Devil Wears Prada, gave rise to a consumer group dubbed “Clackers”

Advertainment type: Product integration. Media channel: Book. Product: various luxury apparel, e.g. Prada, Hermes, Manolo, etc.

Image: CNN

James Bond

2. James Bond

Advertainment type: Product placement. Media channel: Cinema. Product: various, e.g. Omega Watches, Aston Martin, etc.

Image: Business Insider

painted dreams

1. Painted Dreams, the first day time radio “soap opera” to air in the U.S.

Advertainment type: Branded entertainment. Media channel: Radio. Product: Soap.

Image: wikipedia

See Advertainment: Fusing advertisement and entertainment for further reading on Advertainment.

Join the discussion 2 Comments

Leave a Reply