Now we know what ‘barrellel parking’ is

Sometimes a commercial just rolls right.

A recent example of a great commercial that takes a simple idea and turns into something very clever and engaging comes to us courtesy of Woodstock Bourbon.

Their advertising people took a simple observation:  “We found that the more we turn our American oak barrels, the better the bourbon tastes,” and rolled with it, using it as the tagline in a commercial that where visuals and music establish a version of reality where the people in Woodstock, Kentucky exercise this task with fervor. Here’s the ad:

How many alcoholic beverage ads have you seen featuring a policeman pulling someone over? At least he wasn’t giving him the field sobriety test, right?! But maybe we should applaud the break with convention–it’s a funny scene.

What do you think? Does this make you want to try Woodstock Bourbon? Or just hire their ad agency?

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