Today we honor our veterans: Those that serve, those that have served and those that gave the ultimate sacrifice for their country.
How do most marketers honor this sacrifice?
By commercializing it with Veterans Day sales, like this one:
There’s nothing wrong with sales, especially in this economy.
But with nary a mention of veterans other than in the name of their sale, many retailers treat this holiday the same way they do with back-to-school promotions: it’s just another reason to have a sale.
That’s quite a contrast from what tiny Associated Appliance did for Memorial Day this year: They ran an ad to provide a moment of silence, say “thank you” and let everyone know the store would be closed on Memorial Day.
Here are a few ads supporting our veterans:
I’m not arguing its every company’s duty to thank veterans. That’s a choice.
But any marketer that’s going to use Veterans Day as a reason to have a sale should honor active military and veterans with special recognition, discounts and/or gifts.
It’s the responsible thing to do. And it’s the least we can do.
What other ways can marketers honor veterans on Veterans Day?
Comment below to share.
Other Veterans Day links of interest