Pepsi uses suicide to sell soda pop

One is the loneliest number, and since Pepsi Max only has one calorie, maybe that little calorie should just take its own life, right?

The following three ads were created by BBDO in Düsseldorf, Germany:

Pepsi Max - One little calorie hangs and shoots himself
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Pepsi Max - One little calorie slits wrists, blows himself up
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Pepsi Max - One little calorie commits self immolation
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Breaking through requires creative bravery. But did Pepsi take it too far by having a cartoon character slit its wrists, shoot itself, hang itself and commit self immolation?

Do you consider this Responsible Marketing?

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Via Pepsi Opens a Vein of Controversy With New Suicide-Themed Ads in Ad Age.

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