Here’s a nifty little video regarding the state of the publishing industry. Hang tight—there’s a twist about half way through.
I know. This execution has been done before, but it’s still pretty clever and the message is the right one.
There’s been plenty of talk about the eminent death of the publishing industry as we know it. This video addresses these preconceptions head-on, then flips ’em on their ear.
This video was created by the UK brand of Dorling Kindersley for internal use. Its positive message and creative execution made it a big hit at DK and they decided it was worth sharing outside the organization.
Really, the power of this video lies in its ability to change perceptions, and in about two weeks it’s been viewed nearly 300,000 times.
So, where can you use creativity to change perceptions?