Responsible Marketing on the radio today

On Air

Today, Wednesday, March 12th at 2:00 p.m. PST, I’ll be talking about Responsible Marketing with Scott Andrews, host of the weekly ARRiiVE Radio Show.

Marketers have never had it harder. Prospects are cynical, the surplus of information is working against them on a number of levels, and marketing as a discipline is generally broken.

Responsible Marketing is the way to make marketing work. It’s a holistic approach to marketing that combines the tactics our mind tells us we need to prioritize with the principles our heart tells us we need to embrace.

How to join the conversation

Listen in or ask questions live, by dialing (724) 444-7444 and entering show ID 37798.

You can visit the ARRiiVE Radio Show online if you’d like to listen in or text messages to Scott and me.

I hope you’ll have the chance to join us.

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